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Visual Communications

Getting Started

These are the first classes to take in the program. Check the schedule to see which classes are offered. Additionally, some of these classes may be waived based on your previous training and work experience. Contact us to make an appointment to discuss making the program fit your needs.

Download the VCOM Program PDF (1.41MB)

CORE COURSES

Most VCOM students enter the program with little or no graphic design background or experience using a computer as a design tool. These core classes expose students to the industry as a whole, to the aesthetic implications of working in a visual medium, and to the basic skills necessary to complete their work. All VCOM courses are taught hands-on and project-based.

48 Introduction to the Design Studio

Learn how to use the Visual Communications studio — equipped with industry-standard hardware and Adobe Creative Suite software — in a self-paced, tutorial course.

50 VCOM and the Process of Design

Venture into the creative processes, methods and tools used to develop concept-to-final designs for print or web.

51 Color for Digital Design

Explore all aspects of color, from technological and psychological considerations to color perception in an ethnically diverse international audience.

52 Introduction to Typography

Work with type from application of digital type styles, fonts and trends, to use of type as an expressive element.

53 Photoshop I for Design

Learn the basics of Photoshop while creating and manipulating painted and photographic images.

54 Illustrator I for Design

Learn the basics of Illustrator while learning the fundamentals of digital drawing and illustration.

55 Web Design I

Design and develop user-based, visually creative websites using Dreamweaver and its cascading style sheets (css).

56 Design Concepts I

Apply traditional art aesthetics, art theory, and design principles and conventions while creating 2- and 3-dimensional design projects.

INTERMEDIATE AND ADVANCED COURSES

Starting at this level at least one project contracted through the Design Shop is integrated into each of these VCOM courses. Students experience client briefings, Q & A sessions, formal presentation, feedback and critique meetings. Students learn to work individually and in teams as they work one-on-one with clients.

40 The Business of Design

Learn how to work in and run a design business

57 Design Concepts II

Design logos, brand symbols, collateral materials, and packaging with an emphasis on the designer/client relationship and delivering quality service to the end-user. Create compelling materials specific to the client brief, target audience, and deadline. Conduct research, present concept and final design orally and in writing.

58 Photoshop II for Design

Take an in-depth exploration of the advanced features of Photoshop to create effective visual images and photos.

59 Illustrator II for Design

Explore the advanced features of Illustrator while creating effective visual images and illustrations.

60 Creative Portfolio & Self-Promotion

Create advanced individual projects, develop and refine a portfolio, and learn strategies for effective self-promotion.

62 Web Design II

Take an in-depth exploration of Dreamweaver and Flash while producing creative, user-friendly websites.

63 Website and Multimedia Production

Gain advanced, real world experience developing user-friendly, accessible, client-based websites using Dreamweaver, and Flash.*

64 InDesign I and Layout Techniques

Learn InDesign “work-smart” techniques in layout and design for multi-page projects.

65 Prepress & Print Production

Solve advanced design and color management challenges and how to set files to industry-standard printing specifications, while concentrating on clients’ print and press projects.*

63I/65I Internship

Gain professional experience through a directed/evaluated internship in the Design Shop or a design/partner studio.*

*INTERNSHIP must be taken concurrent with VCOM 63 or VCOM 65. Students taking both print and web concentrations must complete two internships.

 

Arts, Letters & Social Sciences Dean
925.424.1382

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Page last modified: April 15, 2010