With the certificate or AA degree, students can gain entry to intermediate level employment in a variety of design jobs, with an emphasis in web or print production. All students can improve their communications skills and transition into careers in marketing, senior level design positions, and many other media-related careers such as animation and packaging design. Many students who plan a career in visual communications continue on for a Bachelor’s degree.
Below are some general job descriptions for positions you might encounter as a designer.
A graphic artist has an eye for detail and sharp technical knowledge. Graphic artists are responsible for making design and layout changes as a design becomes finalized. Graphic artists work closely with the designer to ensure the changes adhere to the designer’s vision, but also makes sure that the design is technically sound and is ready to be sent out.
A designer’s job is to develop and brand consistency and voice across mediums. The designer’s role will vary by organization but will always be tasked with creating effective and elegant graphic solutions to a myriad of problems.
A senior designer is more active in the conceptualizing, leading, and managing projects. Many senior designers manage a team of junior designers, establish a consistent visual language, and drive brand and experience values.
A websites have to be tested across multiple browsers, and be able to work across multiple devices and screen sizes. It’s the web designer’s job to ensure the website works all the time. In addition to maintaining and updating websites, the web designer also creates new designs.
You are your own boss as a freelance designer! As a freelance designer, you’ll be able to work with many different clients in a variety of fields. It’s never a dull moment as a freelance designer. As a freelance designer, you’ll have to be responsible for everything in a project, from initial concept to final delivery. Don’t forget that you’ll have to be responsible for billing and taxes as well!
While the role of the art director can differ drastically from organization to organization, an art director is generally responsible for a design team and establishing art direction for the designers and junior designers. Art directors must also maintain client relationships and work with other internal departments.
As a creative director, you’ll guide and direct junior teams to set a high bar for creativity within your organization. You’ll be responsible for setting a high-level vision for projects, and managing teams to achieve brand and client success.
Working with visual designers, interactive designers are responsible for the structure and frameworks for design elements. Utilizing research, user testing, and brand voice, interactive designers establish groundwork for structural success. The user interface design is not the same as “user experience design”, although there is some cross over and in some companies the roles are held by the same person.