AA - Marketing

Demonstrate knowledge of business operations, the business organization, business environments, and business procedures.

• Compare and contrast the processes used to determine the (1) demand for products and services to be offered by a firm and the (2) identification of appropriate target markets.
• Detail available pricing strategies and prepare comparisons of strategies to achieve a firm’s market objectives.
• Construct a detailed marketing plan, which includes all aspects of the marketing mix.

Freshman year

Courses	Units
BUSN 48 Human Relations in the Workplace or
BUSN 52 Business Communications or
BUSN 53 Business Correspondence	3 units
BUSN 55 Business Mathematics	3 units
BUSN 40 Business Concepts	3 units
BUSN 51A General Accounting I or
BUSN 1A Financial Accounting	3-4 units
MKTG 50 Introduction to Marketing	3 units
ECON 10*** General Economics or
ECON 2*** Principles of Macroeconomics	3 units

Sophomore year

Courses	Units
MKTG 61 Professional Selling	3 units
BUSN 18 Business Law	4 units
CIS 50 Intro to Computing and Information Technology	3 units
MKTG 64 Introduction to Advertising or
MKTG 56 Retail Strategies	3 units
BUSN 95 Work Experience and	1-2 units
BUSN 96 Work Experience Seminar or
BUSN 56 (Concepts of Management)	1-3 units
Recommended Electives*
General Education Courses
Total units required	60 units

*Recommended Electives

• BUSN 30 Business, Society, and Ethics***
• BUSN 56 Introduction to Management
• MKTG 60 Retail Store Management

**Meets Communications and Analytical Thinking requirement

***Meets Social and Behavioral Sciences requirement