- Las Positas College
- Business Studies
- AA - Marketing
Business Studies
AA - Marketing
Demonstrate knowledge of business operations, the business organization, business environments, and business procedures.
- Compare and contrast the processes used to determine the (1) demand for products and services to be offered by a firm and the (2) identification of appropriate target markets.
- Detail available pricing strategies and prepare comparisons of strategies to achieve a firm’s market objectives.
- Construct a detailed marketing plan, which includes all aspects of the marketing mix.
Freshman year
| Courses | Units |
|---|---|
| BUSN 48 Human Relations in the Workplace or | |
| BUSN 52 Business Communications or | |
| BUSN 53 Business Correspondence | 3 units |
| BUSN 55 Business Mathematics | 3 units |
| BUSN 40 Business Concepts | 3 units |
| BUSN 51A General Accounting I or | |
| BUSN 1A Financial Accounting | 3-4 units |
| MKTG 50 Introduction to Marketing | 3 units |
| ECON 10*** General Economics or | |
| ECON 2*** Principles of Macroeconomics | 3 units |
Sophomore year
| Courses | Units |
|---|---|
| MKTG 61 Professional Selling | 3 units |
| BUSN 18 Business Law | 4 units |
| CIS 50 Intro to Computing and Information Technology | 3 units |
| MKTG 64 Introduction to Advertising or | |
| MKTG 56 Retail Strategies | 3 units |
| BUSN 95 Work Experience and | 1-2 units |
| BUSN 96 Work Experience Seminar or | |
| BUSN 56 (Concepts of Management) | 1-3 units |
| Recommended Electives* | |
| General Education Courses | |
| Total units required | 60 units |
*Recommended Electives
- BUSN 30 Business, Society, and Ethics***
- BUSN 56 Introduction to Management
- MKTG 60 Retail Store Management
**Meets Communications and Analytical Thinking requirement
***Meets Social and Behavioral Sciences requirement