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  3. Courses - Marketing

Courses

Marketing

Marketing consists of activities that direct the flow of goods and services from producer to consumer. This may include product development, retail management, distribution, advertising, and personal selling. This broad field offers many employment opportunities and the course offerings at Las Positas College provides students a solid foundation and preparation for entry level marketing positions. Students may pursue courses, degrees and certificates to upgrade skills and prepare them for work or transfer to a four-year college or university.

Degrees:

Certificates of Achievement:

Marketing Courses

MKTG 50 - Introduction to Marketing

3 units

Marketing as a value exchange process involving all societal members; an overview of product development, pricing, placement, and promotion; Target markets including the demographic and behavioral dimensions of markets; analyses of marketing placement and pricing strategies and the social, cultural, economic, competitive and legal factors affecting marketing mix decisions. Strongly Recommended: ENG 1A with a minimum grade of C. 54 hours lecture. Transfer: CSU; CSU GE: D7.

  • Degree Applicable, Credit
  • Grading Option: OP

MKTG 56 - Marketing Strategies

3 units

Current marketing trends, strategies, and techniques. Introduction to online and social media marketing. The promotional process and techniques in the development of effective content creation and branding. Advanced theories, principles, and practices of customer service, customer loyalty, and the customer experience. 54 hours lecture. Transfer: CSU.

  • Degree Applicable, Credit
  • Grading Option: OP

MKTG 60 - Retail Store Management

3 units

Profitably starting and managing a retail business. Operational strategies regarding site identification and selection, buying alternatives, pricing options, merchandising strategies, staffing, financial, cash and risk management, point of sale considerations, and information systems. Strongly Recommended: BUSN 53 with a minimum grade of C, MKTG 50 with a minimum grade of C. 54 hours lecture. Transfer: CSU.

  • Degree Applicable, Credit
  • Grading Option: OP

MKTG 61 - Professional Selling

3 units

Principles and techniques involved in selling products, ideas, and/or services. Focus is on building relationships with others, identifying the reasons a purchase decision may be made. Includes buying motives, communication options, developing commonalities, sales call planning, ethics, follow-up contacts, and customer service. Interactions for face-to-face and online encounters; professional and technical products; consultants; and anyone wanting to improve their interactions with others. 54 hours lecture. Transfer: CSU.

  • Degree Applicable, Credit
  • Grading Option: OP

MKTG 64 - Introduction to Advertising

3 units

An examination of the major aspects of modern advertising and its position as one of the components of integrated marketing communications. This course explores the expanding options of advertising media. Key areas explored include the social and economic role of advertising, research, planning of the media campaign, media planning, strategy selection and integration with other elements of the marketing mix. This course provides an introduction to the fundamentals of advertising with emphasis on conceptual process and development, and basic advertising methodologies and techniques. Emphasis is on the application of advertising principles, planning, and design. Strongly Recommended: MKTG 50 with a minimum grade of C. 54 hours lecture. Transfer: CSU.

  • Degree Applicable, Credit
  • Grading Option: OP