Effective Fall 2019
The Associate in Arts in Marketing is a general business degree for those who want to pursue entry-level jobs in marketing. In addition to advertising and promotion, the field of marketing involves everything from researching whether a new product is needed, to labeling, packaging, transportation, warehousing, merchandising and sales. Entry-level marketing positions exist in manufacturing, service firms, wholesalers, retailers, advertising agencies, consulting firms and private and public non-profit organizations. This degree provides students with an understanding of business operations, including determining the demand for products and services to be offered by a firm and the identification of appropriate target markets to construct a detailed marketing plan. Courses prepare students for studying business at most universities. This program fulfills typical lower-division requirements at baccalaureate institutions. Counselors will assist students in preparing a comprehensive Student Education Plan that will prepare them to transfer to the university of their choice. Counselors will also advise students on the general education plan that best prepares them for future transfer.
Entry-level jobs exist in manufacturing, service firms, wholesalers, retailers, advertising agencies, consulting firms and private and public non-profit organizations.
|BUSN 18 (Business Law)||4|
|BUSN 55 (Business Mathematics)||3|
|BUSN 40 (Introduction to Business)||3|
|CIS 50 (Intro to Computing Info Tech)||3|
|MKTG 50 (Introduction to Marketing)||3|
|MKTG 61 (Professional Selling)||3|
|BUSN 1A (Financial Accounting)||4|
|BUSN 51 (General Accounting)||3|
|BUSN 48 (Human Relations in Organizations)||3|
|BUSN 52 (Business Communications)||3|
|BUSN 53 (Business Correspondence)||3|
|ECON 2 (Principles of Macroeconomics)||3|
|ECON 10 (General Economics)||3|
|MKTG 56 (Retail Strategies)||3|
|MKTG 64 (Introduction to Advertising)||3|
|BUSN 56 (Introduction to Management)||3|
|WRKX 94 (Occupational Work Experience/Internship)||1-3|
|WRKX 95 (General Work Experience)||1-3|
|Total Units in the Major||32-35|
|Additional General Education and Elective Units||25-28|
See the Las Positas College General Education Pattern for Associate of Arts Degree for listing of areas and courses. Double counting courses in GE and the major is permissible. The number of units that may be double counted will depend on the entry point to the degree program and the optional course(s) taken. Consult with an adviser or a counselor to plan the courses necessary to achieve your academic goal.