Marketing
Associate in Arts
2022-2023
About the Program
Marketing consists of activities that direct the flow of goods and services from producer to consumer. This may include product development, retail management, distribution, advertising, and personal selling. This broad field offers many employment opportunities and the course offerings at Las Positas College provides students a solid foundation and preparation for entry level marketing positions. Students may pursue courses, degrees and certificates to upgrade skills and prepare them for work or transfer to a four-year college or university.
About the Degree
The Marketing Associate of Arts Degree provides students with entry-level career paths in marketing management, e-commerce, advertising and promotions, public relations, social media coordinator, sales, retail, and customer service. Marketing is a vital function of any business’ operation. It explores customer perceptions and journeys as primary sources of profit. It also utilizes various data to make smart and insightful business decisions. Students will complete course work that emphasizes customer segmentation, marketing plans, management, marketing research, consumer behavior, customer service, sales, social media marketing, and marketing communication.
Career Opportunities
Entry-level career opportunities in marketing management, e-commerce, advertising and promotions, public relations, social media coordinator, sales, retail, marketing consultant, and customer service. Students can use their associates' degree in marketing as a stepping stone to further education or, if students feel adequately prepared, can jump straight into a marketing career.
Program Outcomes
- Upon completion of the AA in Marketing, students are able to compare and contrast the processes used to determine the (1) demand for products and services to be offered by a firm and the (2) identification of appropriate target markets.
- Upon completion of the AA in Marketing, students are able to construct a detailed marketing plan, which includes all aspects of the marketing mix.
- Upon completion of the AA in Marketing, students are able to demonstrate knowledge of business operations, the business organization, business environments, and business procedures.
- Upon completion of the AA in Marketing, students are able to detail available pricing
strategies and prepare comparisons of strategies to achieve a fi rm’s market objectives.
| Course | Units |
|---|---|
| BUSN 18 Business Law | 4 |
| BUSN 55 Business Mathematics | 3 |
| BUSN 40 Introduction to Business | 3 |
| CIS 50 Introduction to Computing Information Technology | 3 |
| MKTG 50 Introduction to Marketing | 3 |
| MKTG 61 Professional Selling | 3 |
| Course | Units |
|---|---|
| Area 1 | |
| BUSN 1A Financial Accounting | 4 |
| BUSN 51 Accounting for Small Businesses | 3 |
| Area 2 | |
| BUSN 48 Human Relations in Organizations | 3 |
| BUSN 52 Business Communications | 3 |
| BUSN 53 Business Correspondence | 3 |
| Area 3 | |
| ECON 2 Principles of Macroeconomics | 3 |
| ECON 10 General Economics | 3 |
| Area 4 | |
| MKTG 56 Marketing Strategies | 3 |
| MKTG 64 Introduction to Advertising | 3 |
| Area 5 | |
| BUSN 56 Introduction to Management | 3 |
| WRKX 94 Occupational Work Experience/Internship | 1-3 |
| WRKX 95 General Work Experience | 1-3 |
| Units Category | Units |
|---|---|
| Total Units in the Major | 32-35 |
The Associate Degree is conferred upon those students who complete the required 60 or more semester units of the degree pattern with a grade-point average of 2.0 or better, of which 12 units must be earned at Las Positas College. In addition, students must complete a General Education pattern in order to earn a degree: see the Las Positas College General Education Pattern for Associate of Arts (AA) Degree, California State University General Education-Breadth, or the Intersegmental General Education Transfer Curriculum (for CSU) patterns for listing of areas and courses. Double counting courses in GE and the major is permissible. The number of units that may be double counted will depend on the entry point to the degree program, the optional course(s) taken, and the GE pattern selected. Elective units are degree applicable. Consult with an adviser or a counselor to plan the courses necessary to achieve your academic goal.
Updated: July 2022