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Degrees & Certificates
Fall 2022 semester classes start August 17. Apply and register today!
  1. Las Positas College
  2. Degrees & Certificates
  3. Degrees & Certificates
  4. Marketing

Marketing

Associate in Arts
2022-2023

View Program Map  

About the Program

Marketing consists of activities that direct the flow of goods and services from producer to consumer. This may include product development, retail management, distribution, advertising, and personal selling. This broad field offers many employment opportunities and the course offerings at Las Positas College provides students a solid foundation and preparation for entry level marketing positions. Students may pursue courses, degrees and certificates to upgrade skills and prepare them for work or transfer to a four-year college or university.

About the Degree

The Marketing Associate of Arts Degree provides students with entry-level career paths in marketing management, e-commerce, advertising and promotions, public relations, social media coordinator, sales, retail, and customer service. Marketing is a vital function of any business’ operation. It explores customer perceptions and journeys as primary sources of profit. It also utilizes various data to make smart and insightful business decisions. Students will complete course work that emphasizes customer segmentation, marketing plans, management, marketing research, consumer behavior, customer service, sales, social media marketing, and marketing communication.

Career Opportunities

Entry-level career opportunities in marketing management, e-commerce, advertising and promotions, public relations, social media coordinator, sales, retail, marketing consultant, and customer service. Students can use their associates' degree in marketing as a stepping stone to further education or, if students feel adequately prepared, can jump straight into a marketing career.

Program Outcomes

  • Upon completion of the AA in Marketing, students are able to compare and contrast the processes used to determine the (1) demand for products and services to be offered by a firm and the (2) identification of appropriate target markets.
  • Upon completion of the AA in Marketing, students are able to construct a detailed marketing plan, which includes all aspects of the marketing mix.
  • Upon completion of the AA in Marketing, students are able to demonstrate knowledge of business operations, the business organization, business environments, and business procedures.
  • Upon completion of the AA in Marketing, students are able to detail available pricing strategies and prepare comparisons of strategies to achieve a fi rm’s market objectives.

Required Core: 19 UnitsUnits
Course Units
BUSN 18 Business Law 4
BUSN 55 Business Mathematics 3
BUSN 40 Introduction to Business 3
CIS 50 Introduction to Computing Information Technology 3
MKTG 50 Introduction to Marketing 3
MKTG 61 Professional Selling 3
List A: Select One Course from Each Area
Course Units
Area 1  
BUSN 1A  Financial Accounting 4
BUSN 51  Accounting for Small Businesses 3
Area 2  
BUSN 48  Human Relations in Organizations 3
BUSN 52  Business Communications 3
BUSN 53  Business Correspondence 3
Area 3  
ECON 2  Principles of Macroeconomics 3
ECON 10  General Economics 3
Area 4  
MKTG 56  Marketing Strategies 3
MKTG 64  Introduction to Advertising 3
Area 5  
BUSN 56  Introduction to Management 3
WRKX 94 Occupational Work Experience/Internship 1-3
WRKX 95  General Work Experience 1-3
Units
Units Category Units
Total Units in the Major 32-35

 The Associate Degree is conferred upon those students who complete the required 60 or more semester units of the degree pattern with a grade-point average of 2.0 or better, of which 12 units must be earned at Las Positas College. In addition, students must complete a General Education pattern in order to earn a degree: see the Las Positas College General Education Pattern for Associate of Arts (AA) Degree, California State University General Education-Breadth, or the Intersegmental General Education Transfer Curriculum (for CSU) patterns for listing of areas and courses. Double counting courses in GE and the major is permissible. The number of units that may be double counted will depend on the entry point to the degree program, the optional course(s) taken, and the GE pattern selected. Elective units are degree applicable. Consult with an adviser or a counselor to plan the courses necessary to achieve your academic goal.

Updated: July 2022

Las Positas College

3000 Campus Hill Drive
Livermore, CA 94551
(925) 424-1000

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