Retailing

Certificate of Achievement 

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The Certificate of Achievement in Retailing provides a detailed focus on the retailing efforts of products and services with the objective of meeting and exceeding consumers expectations and engaging consumers for the long term. This certificate provides students with the knowledge needed in the various retail marketing environments. Students learn the fundamentals of marketing goods and services in the B2C and B2B environments. This certificate provide students with essential knowledge concerning retailing, including effective operations, retail structure, non-store retailing, and upcoming trends. The Retailing Certificate is designed for individuals with career interests in the retail management field or those seeking to enhance existing knowledge and skills.

Career Opportunities 

Retail is a growing fast paced, and diverse industry with many opportunities for career advancement. Careers are available in all areas of business. Opportunities for retailing professionals are growing exponentially due to the rapidly expanding retail platforms. The Bureau of Labor Statistics indicates that the field employs over 42 million people and is responsible for 1 in 4 jobs in the United States. Projections indicate the field will be viable over the next 20 years. Career options include positions in merchandising, independent small retailer management, online engagement specialists, display positions, and others. 

Required Core: (19 units) Units

Course	Units
BUSN 48 (Human Relations in Organizations)	3
CIS 55 (Integrating Office Applications)	4
MKTG 50 (Introduction to Marketing)	3
MKTG 56 (Marketing Strategies )	3
MKTG 61 (Professional Selling)	3
MKTG 64 (Introduction to Advertising)	3

 

List A: Select One (3 units)

Course	Units
BUSN 52 (Business Communications)	3
CMST 1 (Fundamentals of Public Speaking)	3

 

List B: Select One (3-6 units)

Course	Units
WRKX 94 (Occupational Work Experience/Internship)	3-6
WRKX 95 (General Work Experience)	3-6

 

Units

Units Category	Units
Total Units	25-28