These are the first classes to take in the program. Check the schedule to see which classes are offered. Additionally, some of these classes may be waived based on your previous training and work experience. Contact us to make an appointment to discuss making the program fit your needs.
Most VCOM students enter the program with little or no graphic design background or experience using a computer as a design tool. These core classes expose students to the industry as a whole, to the aesthetic implications of working in a visual medium, and to the basic skills necessary to complete their work. All VCOM courses are taught hands-on and project-based.
Venture into the creative processes, methods and tools used to develop concept-to-final designs for print or web.
Explore all aspects of color, from technological and psychological considerations to color perception in an ethnically diverse international audience.
Work with type from application of digital type styles, fonts and trends, to use of type as an expressive element.
Learn the basics of Photoshop while creating and manipulating painted and photographic images.
Learn the basics of Illustrator while learning the fundamentals of digital drawing and illustration.
Design and develop user-based, visually creative websites using Dreamweaver and its cascading style sheets (css).
Apply traditional art aesthetics, art theory, and design principles and conventions while creating 2- and 3-dimensional design projects.
Starting at this level at least one project contracted through the Design Shop is integrated into each of these VCOM courses. Students experience client briefings, Q & A sessions, formal presentation, feedback and critique meetings. Students learn to work individually and in teams as they work one-on-one with clients.
Learn how to work in and run a design business
Design logos, brand symbols, collateral materials, and packaging with an emphasis on the designer/client relationship and delivering quality service to the end-user. Create compelling materials specific to the client brief, target audience, and deadline. Conduct research, present concept and final design orally and in writing.
Take an in-depth exploration of the advanced features of Photoshop to create effective visual images and photos.
Explore the advanced features of Illustrator while creating effective visual images and illustrations.
Create advanced individual projects, develop and refine a portfolio, and learn strategies for effective self-promotion.
Take an in-depth exploration of Dreamweaver and Flash while producing creative, user-friendly websites.
Gain advanced, real world experience developing user-friendly, accessible, client-based websites using Dreamweaver, and Flash.*
Learn InDesign “work-smart” techniques in layout and design for multi-page projects.
Solve advanced design and color management challenges and how to set files to industry-standard printing specifications, while concentrating on clients’ print and press projects.*
Gain professional experience through a directed/evaluated internship in the Design Shop or a design/partner studio.*
*INTERNSHIP must be taken concurrent with VCOM 63 or VCOM 65. Students taking both print and web concentrations must complete two internships.